JUAN RODRIGUEZ

Legacy of the Arts Award

Sponsored by Legacy Retirement Communities

Juan Rodriguez is the Founder and Executive Director of Proyecto Cultural, a cornerstone of the Latino community in Lincoln, Nebraska. Driven by a deep-seated desire to preserve his Mexican heritage and provide a sense of belonging for his family and the broader community, Juan co-founded the organization in 2002 alongside his wife, Dana Rodriguez.

Under his visionary leadership, what began as a modest group of seven dancers—Grupo Folklórico Sangre Azteca—has flourished into a vibrant cultural youth center serving over 200 performers. Juan has been instrumental in transforming Proyecto Cultural into a “creative sanctuary,” particularly after securing a permanent facility in 2009. His work bridges the gap between tradition and innovation, offering a safe space where youth can explore their identity through the rhythmic storytelling of Folklórico dance and visual arts. A passionate advocate for cultural expression, Juan remains dedicated to empowering the next generation by weaving a rich tapestry of history, music, and community spirit in the heart of Lincoln.